“Impact”

Here at New Narrative Ltd., we know who the enemy is. Each day, we stride boldly into battle, severing dangling clauses, rescuing adjectives gone astray, and aiming our spears steadily at the dark, beating heart of questionable prose — jargon.
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The Iceberg

The great American novelist Ernest Hemingway wrote himself into immortality with a minimalist prose style. That style was derived, in part, from his “Iceberg Theory” of writing. What’s the “Iceberg Theory,” you ask? Here it is:
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George Orwell’s Rules for Writing

Renowned English novelist and essayist George Orwell — author of the classic dystopian novel Nineteen Eighty-Four – dedicated his life to the pursuit of clarity, both in thought and in language.

These are his famous six rules for English language writing. Here at n/n we think they’re useful for anyone struggling to arrange words on paper.

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

2. Never use a long word where a short one will do.

3. If it is possible to cut a word out, always cut it out.

4. Never use the passive where you can use the active.

5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

6. Break any of these rules sooner than say anything outright barbarous.