Looks like the news world may have a new editor-in-chief — Facebook. The social media giant now drives up to 20 percent of the traffic to news sites globally via its News Feed feature, which uses complex algorithms to recommend stories that may appeal to a user. All this from an insightful (and sometimes harrowing) article by the New York Times: nyti.ms/1DhGzDH
At New Narrative we have the utmost respect for Facebook’s technical prowess, but think this does raise some troubling questions. At its best, the news, like all good stories, should not only inform, but broaden one’s outlook, encourage dialogue and, yes, provoke debate. It’s less likely to do that if it’s expertly curated to appeal to consumers’ already entrenched preferences.