Outsourcing the message

We really enjoyed this article from the talented folks at the Guardian on a profession that probably didn’t exist even a few years ago — social media management: http://bit.ly/1B33SFn 

Keeping Facebook, Twitter and LinkedIn pages updated with fresh content is now a complex and time-consuming enough job that people are prepared to outsource it. And despite the author’s discomfort with being ‘ventriloquised,’ it sounds like these particular hash-tag happy ghostwriters did an admirable job, taking the time to get to know their client and her goals and crafting their — her? — messages to match.

So are social media managers really necessary? As we advise some companies on social media strategies ourselves, we may be biased. But we’d say — if your Facebook/Twitter output goes mainly to friends and/or consists principally of food or cat pictures, probably not.

If you’ve got a reputation to maintain or are keen to build a following, a little professional input might not hurt. But just like @CocozzaPaula, be wary of any attempts to ‘refresh’ or replace your voice. A good social media manager isn’t there to tell you what to say, but to help refine the ideas and expertise you’ve already developed for a brave new medium.

 

The Other Movember

Moustaches be damned – here at n/n, November can only mean National Novel Writing Month. “International” may be more appropriate, since 400,000 writers from 200 countries are expected to participate. Those signing up tackle the Herculean challenge of drafting a 50,000-word novel before midnight on November 30, for (pretty much) nothing but the sense of achievement. More details at nanowrimo.org.

By way of encouragement to all taking part, here’s some sage advice from W. Somerset Maugham:

“There are three rules for writing a novel. Unfortunately, no one knows what they are.”

If you’ll permit us to interpret, we believe the British great means that when it comes to writing, there are no universal formulas – and no shortcuts. Novels are born of determination, elbow grease and sheer love of the written word. We like to think we bring these things to our writing projects, and to all those putting pen to paper, or finger to keyboard, whether for the first or the thousandth time — we salute you.